Our Story

The story behind YSE Beauté.

Built by someone who lived it. Named after the people it was built to protect.

Cherline Dorceus scratched her scalp until it bled.

For years, the itch followed her everywhere — relentless, embarrassing, invisible to everyone but her. Her mother Yvrose had carried the same condition. It was the inheritance no one talks about, passed down silently from mother to daughter.

She tried everything. Every bottle, every recommendation, every promise. Nothing worked. The hair industry had never been built with her in mind, and she felt that truth every time another product failed her.

“I tried everything under the sun. At some point, you start to wonder if relief is even possible for you.”

Cherline Dorceus, Founder

Then one conversation changed everything.

Through her entrepreneurial journey, Cherline connected with a business coach who helped her go deep into formulation — into natural ingredients, into what a suffering scalp actually needs. Together, they built an oil from scratch. Not borrowed from a mainstream formula. Built for scalps like hers.

She used it for one week.

The itch was gone. Not reduced. Not managed. Gone.

She immediately started giving free samples to everyone around her who struggled with the same thing. One by one, they came back with the same stunned relief. The market had ignored their scalps for decades.

Cherline had no choice but to launch.

YSE Beauté exists for every woman whose scalp has been dismissed, misunderstood, and underserved. The hero product — the oil that started it all — delivers real relief to an itchy scalp and nourishes hair for growth that is thick, full, and healthy. No gimmicks. No empty promises. Just a formula born from lived pain and proven by the people who needed it most.

The Name

Y · S · E ·
Yvrose. Sarah. Emeline.
The mother who passed down the struggle. The daughters who deserve to never inherit it. And the name on the bottle? Every bottle of the Scalp Elixir carries their names — because this was never just a product. It was a decision. The generational suffering stops here.

I didn't build YSE to compete with other brands. I built it because my daughters deserve to never inherit what I carried.

Cherline Dorceus, Founder · YSE Beauté

Your scalp has been patient long enough. Relief is real. It starts with one bottle.

Shop the Scalp Elixir